One Cool Thing (Capturing Centennials)
Education levels don't necessarily have much to do with homeownership rates.
The recession made further investment more challenging for Xers, but the home remains a major asset.
The decisions that brands and businesses make reflect heavily on consumer's perception.
The growing popularity of urban housing in some metro areas suggests that An increasing portion of home buyers desire urban-style amenities.
Prospective home buyers face numerous challenges when it comes to achieving the American Dream of homeownership, but obstacles remain and often vary among ethnic groups.